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Adelaide Football Club - Crows History Locker

2025 AFLW

Games Won 8

Ladder Position 6

Premiership position: 6th (8 wins, 6 losses). 6th after minor round (7 wins, five losses).
Coach: Matthew Clarke
Captains: Sarah Allan, Ebony Marinoff

Two-time Adelaide AFLW premiership coach Matthew Clarke’s farewell season finished in the second week of the finals.

Adelaide was sixth at the end of the minor round, winning seven of the 12 games after mixing some dazzling quarters with flatter periods, in the Club’s 10th AFLW season.

The unpredictability dragged the Crows into a late season battle to make the final eight, its first Showdown loss to Port turning the last round home game into a must-win clash with another challenger, Fremantle.

Adelaide passed this test in the wet and then kicked off the finals with an impressive 44-point win over St Kilda, also at Norwood Oval. But after matching a fast-starting Melbourne for parts of the semi-final, the Crows fell away in the last term at Ikon Park.

Long-term injuries to star forwards Hannah Munyard, Caitlin Gould and Chelsea Randall disrupted the team’s structure during the season and the side struggled to build momentum. Five-time All Australian Randall starred in the round five win against Hawthorn but did not play again until the finals, recovering from concussion.

Clarke, who led the AFLW coaching program from the flag-winning 2019 season, said the injuries had been one of the challenges during the minor round.

“We had to look at some different models to generate score but we had a full, healthy list over the last couple of weeks, so in the end we just haven’t been quite consistent enough,” he said. “But for the group, I’ve actually loved the season. It seems weird when it’s not going quite your way, but often that’s when you have the most enjoyment because that’s when you see them trying so hard and working so hard to get better.”

Adelaide’s off-season recruiting was highlighted by the signing of Grace Kelly, who joined sister and 2024 All-Australian Niamh at West Lakes. Another Irish recruit, Kayleigh Cronin, joined the squad as a rookie and the Crows traded with Port Adelaide to allow 2022 Rising Star Hannah Ewings to return to the game. At the draft, Adelaide pounced on Sturt’s talented India Rasheed with its first pick. All four recruits made their Club debut in the opening round. Eloise Jones also returned from a torn Achilles.

Outs included original Crow and two-time premiership player Deni Varnhagen, and 2022 premiership player Najwa Allen, who moved to Hawthorn.

Adelaide made a poor start to the 2025 season, going down to St Kilda by 22 points in Melbourne after kicking only two goals. Rasheed kicked her first career goal on debut but dangerous forward Munyard suffered a serious ankle injury.

Randall’s 75th AFLW game was marked with a stirring comeback win, the former skipper booting three second-half goals to spur the Crows to a brilliant 38-point victory against Geelong at Unley Oval. Adelaide trailed by 11 points at half-time but booted the next nine goals of the match, including a stunning seven-goals-to-nil final term.

The Crows overpowered Greater Western Sydney by 32 points in round three but were unable to hold a three-quarter-time lead against Brisbane, which kicked the only three goals of the last term to win by three points.

Adelaide lost Gould to a serious wrist injury but bounced back to hand Hawthorn its first loss of the season. Another stunning last term saved the Crows on the Gold Coast in round six. The Suns led by 15 points at the last change before Adelaide piled on six consecutive goals in the final quarter.

Adelaide celebrated the Club and Ebony Marinoff’s 100th AFLW game with a nail-biting two-point win against Sydney at Unley Oval. The three-game winning streak ended the following week, however, when bottom side Richmond landed its first win of the season, by 11 points.

Improving West Coast copped the response, Adelaide dominating at Norwood Oval to win by 17 points. But Adelaide’s finals hopes took a hit in the next two rounds after a 40-point loss to unbeaten North Melbourne and then its first Showdown loss to Port Adelaide, by seven points at Norwood Oval.

A last round win was needed to secure a top eight spot and the Crows delivered in Hatchard’s 100th AFLW game. Fittingly, it was Hatchard who sealed the 12-point win over Fremantle at Norwood Oval with a strong mark and goal late in the final term. 

Other results allowed Adelaide to claim sixth spot and a home elimination final against first-time finalists St Kilda and the Crows hit top form at the right time to win by 44 points.

But Adelaide’s 2025 AFLW season closed with an 11-point defeat in the semi-final clash against Melbourne at Ikon Park, after the scores were level at the last change. The Crows trailed by two goals at quarter-time and responded with one of their best quarters for the year, adding five goals to lead by 13 points at half-time. Melbourne hit back in the third term and then kicked the first three goals of the final quarter to secure a preliminary final spot.

Co-captain Marinoff won a record fourth Crows Champion award. In a season where she also made history as the first Crows player to reach 100 AFLW games and finished 8th in the AFLCA AFLW Champion Player of the Year, Marinoff topped the count with 334 votes.

Defender Chelsea Biddell was runner-up with 285 votes and Hatchard was third with 279. Biddell also received the Best Defensive Player Award and Hatchard was honoured with the Player’s Player Award.

Jones claimed the Leading Goalkicker Award having booted 15 majors in her first season back from an Achilles injury that kept her out for the majority of 2024.

Season gallery

Awards and Achievements

AFLW Best and Fairest: Ebony Marinoff

Players’ Player award: Anne Hatchard

AFC Leading Goalkicker: Eloise Jones

Defensive Player of Year: Chelsea Biddell

Members’ MVP: Ebony Marinoff

Showdown Medal: –

Other news

  • Adelaide’s inaugural AFLW Co-Captain, three-time Premiership player, triple All-Australian, dual Club Champion and dual League Best and Fairest Erin Phillips was inducted into the Australian Football Hall of Fame.
  • Four AFLW players qualified for Crows Life Membership in 2025. Ebony Marinoff, Stevie-Lee Thompson, Anne Hatchard and Sarah Allan were part of Adelaide’s inaugural squad, featured in the club’s first AFLW game (at Thebarton Oval), played in the three Adelaide AFLW premierships and were still representing the Crows in the competition’s tenth season.
  • Eloise Jones, Chelsea Randall and Chelsea Biddell reached the 75-game milestone during the 2025 season.

List changes

In: Kayleigh Cronin (Ireland), Hannah Ewings (Port Adelaide), Grace Kelly (St Kilda), Georgia McKee (Central District, draft), India Rasheed (Sturt, draft), Christina Leuzzi (replacement player, Woodville-West Torrens).

Out: Deni Varnhagen (retired), Najwa Allen (Hawthorn), Taylah Levy (GWS), Tamara Henry, Jess Waterhouse (delisted)

First game players

Kayleigh Cronin, v St Kilda at RSEA Park 17/8/25 (player debut No 71)

Hannah Ewings, v St Kilda at RSEA Park 17/8/25 (72)

Grace Kelly, v St Kilda at RSEA Park 17/8/25 (73)

India Rasheed, v St Kilda at RSEA Park 17/8/25 (74)

Christina Leuzzi, v West Coast at Norwood Oval 11/10/25 (75)

Related links

Club Champion top ten
1: Ebony Marinoff 334 votes
2: Chelsea Biddell 285
3: Anne Hatchard 279
4: Sarah Goodwin 274
5: Niamh Kelly 255
6: Madison Newman 251
7: Eloise Jones 236
= Zoe Prowse 236
9: Sarah Allan 231
10: Grace Kelly 222
Leading goalkickers
15 Eloise Jones
10 Caitlin Gould
10 Anne Hatchard
9 Danielle Ponter
7 Grace Kelly

AFL Women’s B&F
8 Hatchard, Newman
6 Marinoff, Randall
3 Goodwin
1 Gould, J. Allan, N. Kelly

AFLW Crows Club Champion Ebony Marinoff

Inaugural Crow Erin Phillips was inducted into the Australian Football Hall of Fame

New Life Members Sarah Allan, Ebony Marinoff, Stevie-Lee Thompson and Anne Hatchard

The 2025 squad

Back row (from left): Sarah Goodwin (11), Stevie-Lee Thompson (14), Teah Charlton (25), Grace Kelly (20), India Rasheed (8), Brooke Boileau (3), Madison Newman (17), Hannah Ewings (9). Second row: Danielle Ponter (15), Brooke Smith (18), Chelsea Randall (26), Kayleigh Cronin (22), Caitlin Gould (1), Lily Tarlinton (21), Zoe Prowse (4), Niamh Kelly (23), Georgia McKee (16). Sitting: Chelsea Biddell (12), Eloise Jones (2), Ebony Marinoff (10, co-captain), Matthew Clarke (coach), Sarah Allan (39, co-captain), Anne Hatchard (33), Jessica Allan (32). Front: Christina Leuzzi (19), Amy Boyle Carr (24), Hannah Munyard (6), Keeley Kustermann (7), Brooke Tonon (28), Kiera Mueller (13) Abbie Ballard (27), Rachelle Martin (5).

2025 jumpers

The Club’s logo change and return to darker navy blue, richer red and deeper gold colours led to an overhaul of the AFLW guernsey set for the 2025 season. Two clash jumpers with a gold and red base featured the new logo on the front. The gold version was worn in the opening round and then in Adelaide’s last final; the red in rounds five and eight. The 2025 Indigenous guernsey, designed by former Crows player and Wirangu man Graham Johncock and Wirangu artist Aunty Christine, was worn across the AFL, SANFL and AFLW seasons. The Pride Round jumper was worn in rounds nine and ten. There was no gold trim on the shorts.

Zoe Prowse and Sarah Allan model the main guernsey; Sarah Allan playing in the gold clash guernsey.; the 2025 Indigenous design (Danielle Ponter); red clash (Ebony Marinoff); Anne Hatchard in the Pride Round jumper.